[Rochelle Humes/ New Look]
Rochelle Humes is having a very good 2018 – first she landed her own radio slot on Heart and now she’s been confirmed as the face of New Look.
Proud of her collaboration, the former The Saturdays star has taken to social media with her ‘pinch me’ moment.
Extremely happy with her news, Rochelle, a mum of two, wrote: “Look Mum. BEYOND excited to announce that I am now the face of New Look. If you’d have told this to my teenage self I would have never believed you.
“Having the best time shooting our first campaign in Marrakech, stay tuned for all the exciting things to come #RochelleForNewlook #PINCHME.”
She added: “I am so unbelievable excited about this new venture with New Look. I’ve grown up shopping there and it’s always been one of my go-to shops on the high street.
“I love what the brand stands for, it’s fun and there’s something for everyone. I am so proud.”
Former The Saturdays star Rochelle Humes pulls off this dramatic pink and purple eyeshadow effect — we love it [Francesca Neill/Instagram]
And it wasn’t long before Rochelle’s fans rushed to congratulate her.
One loyal follower wrote: “My goodness this is so your year so far !! Much deserved xx.”
“Congratulations! Clever @newlook to choose such a beautiful inside and out woman ! Go girl!! X.”
The campaign will launch at the end of March as The Rochelle Edit will see her pick her best pieces for spring and summer.
Talking about their celebrity collaboration, Group Marketing Director Georgina Whalley said: “Rochelle is the perfect fit for New Look. She loves high street fashion and has an amazing sense of style.
“She personifies New Look’s key brand values – she’s positive, confident and full of personality and fun.”
After announcing she’d be returning to her natural curls for her daughter Alaia-Mai, Rochelle can also been seen sporting her natural hairdo for New Look.