Primark never fails to attract attention, whether it’s for their ridiculously low price tags or the fact their garments resemble designer clothes for a fraction of the price.
The store have done it again, as not only has their latest Valentine’s Day lingerie collection caused a stir but so has the campaign because it FINALLY features a plus-size model.
Shoppers have taken to social media to show their appreciation to the major high street retailer for including a woman with curves, sporting a racy, lace, red bodysuit in the campaign, which costs under £15.
The brand shared the news on their Instagram account to show off the garment. The post read: “This beaut bodysuit is only €15/$ 17 (sic).”
The upload has seen fans swoon over the highly-coveted garment, and urge the brand to continue including plus size models in their advertisements.
One social media user commented: “Love the model and her size! finally a real sized lady (sic).”
ASDA launches an amazing children’s toy unicorn for juts £30 and parents can’t wait to get their hands on it [ASDA ]
Another wrote: “Really appreciable to portray diverse body sizes. Seeing skinny model in bodysuit ads makes me think I would never fit into one (sic).”
This post was followed by even more positive comments: “The fact that you are not using an extreme skinny model for your advertisement makes me feel a little more comfortable in this world…thank you for that ! Some other companies could really take an example on you ! @primark (sic).”
Similar sets are available at Primark for women who want to get their hands on a super sexy bodice or even a two-piece matching underwear set as they have recently added a wide range of coral, white and black triangle bras, with delicate straps and heart detailing costing just €8 each (£7).
The customers were delighted with the new merchandise and the low cost, but they were devastated to learn that the sets are not yet available in the UK.
OK! Online has contacted Primark to establish whether the product will be introduced to the UK.
There is still a full range of affordable Primark lingerie available in the UK, available here.