David Beckham, who has been the face of sunglasses, underwear and whiskey through the years, previously found success with his 75ml fragrance, Signature.
Usually priced at £26, the aftershave was highly popular with fans of Becks – but now, it seems it can be nabbed for around a fifth of the price.
The 75ml bottle is now available for just £5 and Poundland – the same cost and location as Ferne McCann and Mario Falcone’s own fragrances.
[Solent News and Photo Agency]
A Poundland spokeswoman told MailOnline: “Our customers love the range. There is a wide choice available and as you can imagine the eau de toilettes and sets make the perfect gift.
“We have always been clear that in addition to our £1 price point we would offer products at £2 and £5, allowing us to move into new categories and offer customers even more amazing value for money.
“This is a fantastic range at an affordable price when typically, the cost of a David Beckham aftershave is £34 in Boots.
It’s no wonder we always get so excited for a new DB launch…
“While it’s a limited range that may not be in store much longer, we think it’s posh spice, not old spice.”
According to reports, David was paid over £13m in 2007 for the US rights to his fragrance, which launched in the UK in 2005.
While David’s prices may be falling down, it doesn’t seem like the family will be struggling at all – as wife Victoria is reportedly set to make £10 million for a Spice Girls reunion.
[Victoria Beckham / Instagram]
The Spice Girls – made up of Mel B, Mel C, Victoria Beckham, Geri Horner and Emma Bunton – are reported to be hitting the road this year, according to TMZ.
It’s claimed that the group will be managed once again by Simon Fuller, with the ladies set to perform in the UK first before taking the tour stateside.
While some fans were worried that David Beckham’s wife wasn’t keen on a reunion the fashion designer put everyone at ease by sharing an image of her and the group together.
Victoria captioned the picture: “Love my girls!!! So many kisses!!! Exciting x,” hinting that the famous five are set to unite for a new project.