The X Factor champion Joe McElderry has flaunted his brand new look on Instagram – and looks like a completely different person.
The 27-year-old singer, who was in Cheryl’s category on the popular ITV talent show in 2009, took to the social media site to reveal he had dyed his brunette locks an eye-catching shade of peroxide blonde.
“All this suns gone to my head!” Joe laughed, as he posed in a trendy pair of sunglasses – with fans in their masses telling him how different he looks.
“Dark natural colour or Blonde, you look Gorgeous,” one wrote, while another added: “I absolutely love it i love to be different no one ever got anywhere being the same xx!”
It comes after Joe spoke out to defend the X Factor amid its ratings crisis, and hit out at the “pantomime arguments” of judges ruining the ITV series.
The 2009 winner’s comments came after his mentor, Cheryl, snubbed a return to Simon Cowell’s show.
The X Factor winner Sam Bailey sends fans into meltdown as she appears to defy the years in a flawless pantomime selfie [Wenn/Twitter]
The Girls Aloud beauty and mum-of-one ruled out any chance of a comeback on Sunday, apparently telling pals she wanted something “new and fresh” according to Mail on Sunday sources.
Joe, who developed a close bond with his fellow Geordie, insists the talent show has a spot in the schedule, just without the faff and add-ons of recent years.
Speaking exclusively to OK! Online the popstar said: “I love the show but I think with something like The X Factor if it’s not broke, don’t fix it.
“They (the producers) make so many changes every year and some of them really aren’t that necessary.
“People love that show for being a Saturday night entertainment show and I think as it got bigger and bigger, it became a bit too thought out. If they took it back to what it used to be it would work again.”
Joe added a ratings boom wasn’t necessarily hinged on Cheryl’s return, either.
He told us: “The bigger picture is when it used to be on TV, it used to be so much more about the contestants.
“It started to become too much of the pantomime arguments of the judges. If they bring it back just about the music and the singing, I think it would work.”