The ‘Fatberg’ appeared in central London as part of a campaign to encourage Britons to seriously think about their internal health as well as their physical appearance after a Christmas of overindulgence.
Standing at the height of a London bus and measuring over 10ft wide, the enormous mass surfaced in the city during the week most Brits are likely to abandon their New Year health kick.
The Fatberg was created by preventative healthcare service Thriva following new research which reveals the average adult puts on 4.41lbs in extra weight during the festive period.
One in 10 find themselves half a stone heavier in January than the month before.
This equates to a collective national weight gain of 131,296 tonnes – twice as heavy as HMS Queen Elizabeth.
It comes as recent estimates show six in 10 Britons have raised or abnormal blood cholesterol, and over four million UK residents currently live with diabetes and another seven million are estimated to have pre-diabetes.
Triglycerides, a cholesterol marker that represents the level of fat in the blood, raises 10 per cent on average between December and January.
The survey of 2,000 British adults also found that 56 per cent of Britons drink to excess in December, with wine (26 per cent) and beer (19 per cent) the biggest culprits. One in five (20 per cent) confess to having a social cigarette, and 10 per cent enjoy a cigar at some point over the holidays.
But whilst eight in 10 (80 per cent) are worried about the consequences of this overindulgence on their physical appearance, just half (52 per cent) are concerned about the effect on their internal health.
Physical attributes such as stomach rolls (25 per cent), love handles (18 per cent) and bingo wings (16 per cent) were found to be more worrying than iron levels (6 per cent), liver function (11 per cent) or risk of diabetes (7 per cent).
One in 10 (11 per cent) Brits surveyed, will have abandoned their January health kick by today (16th January), 37 per cent will have quit by this week.
Hamish Grierson, co-founder of Thriva, said: “Even though most people see the benefits of a regular check-in on their health, very few actually do it because it’s such a pain to organise. We set up Thriva to make it quick, painless and affordable to get the vital information about what’s going on inside your body. With a simple, home blood test you can take back control of your health.
“So as well as getting their bodies back into shape at the gym, we want to encourage Brits to consider what’s going on inside, as well as outside this January.”
Thriva provides at home, finger-prick blood tests to help people better understand their future health risk and improve their wellbeing. It analyses levels of cholesterol and essential vitamins as well as the function of key organs.
For more information and to register visit www.thriva.co.
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