Sam Faiers has carved herself a stable career in the fashion industry since rising to fame on ITV Be’s The Only Way Is Essex.
Sam, who is currently pregnant with her second baby, has a number of successful clothing businesses and collaborations under her belt.
As well a Minnie’s Boutique which she runs with sister Billie Faiers, she also owns online clothing store All Bits London with boyfriend Paul Knightley.
But now Sam, 26, has teased her latest project, promising it’s nothing like she’s ever worked on before.
Alongside a clip of musician Talia Mar stunning dress (with extra sparkle thanks to the Uncle Sparkle app which is taking over celebrities Instagram pages everywhere), Sam shared the news with her 1.9 million followers.
She wrote: “I am so excited to show you all my premium party collection I designed all by myself.
Fans praise Sam Faiers as she highlights her baby bump in revealing dress just days before due date [Instagram ]
“Coming soon exclusive to @allbitslondon #proudofmyself #premiumparty #christmasiscoming #staytuned.”
Naturally, Ferne McCann’s friend was bombarded with both praise and questions in light of the exciting announcement.
One Instagram user wrote: “Love this dress can’t wait see the rest of your collection.”
While another exclaimed: “This is gorgeous we can’t wait to get our hands on it.”
A third added: “Loving this. Well Done @samanthafaiers so happy you have brought your own clothes range out @allbitslondon.”
Meanwhile, others were more eager, demanding more precise answers about the collection that looks perfect for any festive social engagements.
One of Sam’s followers wrote: “Will this be available before the end of the month @samanthafaiers @allbitslondon? I’d like to wear it to our work ball.”
And she wasn’t the only one eager to know exactly when they can try on the glitter-adorned gown.
Loyal to her fans, she quickly replied to let them know the party ready collection will launch online within two weeks.
The Mummy Diaries star launched the clothing site in April 2017, and it’s been a huge hit with hero items quickly selling out time and time again. Sam and boyfriend Paul launched the business together, and the couple picked their own living room as headquarters.
At the time, she informed fans: “Our new family business @allbitslondon. Please DM AllBits page to become an #AllBitsAngel & women’s fashion brands & baby brands who are interested in us stocking you please email firstname.lastname@example.org.”
The site features everything from dresses to jackets and on trend accessories, and have been a constant hit with her fans.