Prince George is having more of an impact than Kate Middleton when it comes to fashion as 'blue jumper' sales continue to soar following royal engagement

Posted on Oct 10 2017 - 10:53pm by admin
Kate Middleton gave birth to Prince George in 2013 and Princess Charlotte in 2015Kate Middleton’s outfits always cause a stir [Getty]

The Duchess of Cambridge – who is pregnant with her third child – is known for influencing clothing sales with the ‘Kate effect’ following public outings and royal engagements, with her beautiful dresses and love for high-street stores.

But new reports have revealed her four-year-old son, Prince George, is having a bigger impact on the nation when it comes to clothes, as is her two year-old daughter, Princess Charlotte.

Following her second birthday – when Kate Middleton and Prince William released a picture of Princess Charlotte – searches for Princess Charlotte’s cute yellow cardigan massively increased on online marketplace, eBay.

There were an astonishing amount of searches, with two an hour for the yellow cardigan on the day the photo was released.

Prince William regularly travels with family, including wife Duchess of Cambridge Kate Middleton, and children Prince George and Princess CharlotteThe royal children are more popular than Kate Middleton and Prince William when it comes to fashion [Getty]

A similar thing happened during the royal tour in Germany with a six-fold increase of people searching for Princess Charlotte’s dress from Liberty.

Data shows there was a search every hour for her Liberty dress compared to just 37 for Kate’s gorgeous lilac dress.

However, it’s the little Prince who is making the biggest waves in his smart shirts, cute knitted jumpers and famous shorts.

During the royal tour of Canada in 2016, the royal family arrived wearing all blue, but it was George’s jumper that caused chaos among fans.

VICTORIA, BC - SEPTEMBER 24: Prince George of Cambridge attends the Official Welcome Ceremony for the Royal Tour at the British Columbia Legislature on September 24, 2016 in Victoria, Canada. Prince William, Duke of Cambridge, Catherine, Duchess of Cambridge, Prince George and Princess Charlotte are visiting Canada as part of an eight day visit to the country taking in areas such as Bella Bella, Whitehorse and Kelowna. (Photo by Chris Jackson/Getty Images)Prince George and his blue jumper have seen sales soar [Getty]
NORFOLK, ENGLAND - APRIL 2017: In this undated handout image released by the Duke and Duchess of Cambridge, Princess Charlotte is pictured at home in April in Norfolk, England. The photograph was taken in April by The Duchess at their home in Norfolk to mark Princess' second birthday. (Photo by HRH The Duchess of Cambridge via Getty Images) NEWS EDITORIAL USE ONLY. NO COMMERCIAL USE (including any use in merchandising, advertising or any other non-editorial use including, for example, calendarsPrincess Charlotte wears a popular yellow cardigan on her birthday [Getty]

There was an immediate 200 per cent increase on the search term ‘blue jumper’ following George’s appearance as parents tried to get their hands on one.

And according to eBay, Prince George continues to make an impression with his classic ensembles.

The website has sold nearly 1,500 Prince George related items in the last three months, which is apparently one every hour.

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