The Duchess of Cambridge – who is pregnant with her third child – is known for influencing clothing sales with the ‘Kate effect’ following public outings and royal engagements, with her beautiful dresses and love for high-street stores.
But new reports have revealed her four-year-old son, Prince George, is having a bigger impact on the nation when it comes to clothes, as is her two year-old daughter, Princess Charlotte.
Following her second birthday – when Kate Middleton and Prince William released a picture of Princess Charlotte – searches for Princess Charlotte’s cute yellow cardigan massively increased on online marketplace, eBay.
There were an astonishing amount of searches, with two an hour for the yellow cardigan on the day the photo was released.
A similar thing happened during the royal tour in Germany with a six-fold increase of people searching for Princess Charlotte’s dress from Liberty.
Data shows there was a search every hour for her Liberty dress compared to just 37 for Kate’s gorgeous lilac dress.
Prince George holds his dad’s hand as he gets ready to embark on his first day of school – Kate Middleton’s sadly too ill with Hyperemesis Gravidarum so was unable to accompany her son [Kensington Palace Twitter ]
However, it’s the little Prince who is making the biggest waves in his smart shirts, cute knitted jumpers and famous shorts.
During the royal tour of Canada in 2016, the royal family arrived wearing all blue, but it was George’s jumper that caused chaos among fans.
There was an immediate 200 per cent increase on the search term ‘blue jumper’ following George’s appearance as parents tried to get their hands on one.
And according to eBay, Prince George continues to make an impression with his classic ensembles.
The website has sold nearly 1,500 Prince George related items in the last three months, which is apparently one every hour.