After unveiling their stunning selection of Valentine’s Day lingerie and their knock-off Chanel perfume, Primark have impressed shoppers once again with their gorgeous collection of swimwear for this summer.
Showcasing their variety of styles, including one-pieces, cut-outs and bikinis, Primark have taken note of the forthcoming trends and created a summery selection of designs.
Tassels, embroidery and general haberdashery are set to be a big trend throughout SS18 and Primark have included a bohemian-style fringed bikini in the collection.
The high-street brand have also created a sexy statement piece, with a cool, burnt orange one-piece set to command attention on the beach.
Featuring a lattice design at the front and sides, the bold number will compliment all figures.
Primark have also stuck with this season’s candy striped trend, with a flattering pink and white one piece that will elongate those with petite physiques.
Yazmin Oukhellou looks incredible in a tiny orange and pink bikini during a Christmas break in the sun [Instagram]
Following on from last year’s pineapple obsession, the high-street store have moved onto the banana, designing a purple costume adorned with the soft yellow pattern.
The range is currently showcased on Primark’s American blog, but they have informed us the collection has already begun to drop in stores.
Earlier this week, the high-street chain delighted fans of the brand as they made a body-positive move to show off their Valentine’s Day collection.
To flaunt the underwear products, they opted for a beautiful plus-sized model to rock some of the bodysuits.
Shoppers took to social media to show their appreciation to the major high street retailer for including a woman with curves, sporting a lacy red bodysuit in the campaign, which costs under £15.
The brand shared the news on their Instagram account to show off the garment. The post read: “This beaut bodysuit is only €15/$ 17 (sic).”