Primark have grabbed their customers attention with their new range of kimonos.
The popular high street brand recently shared a photograph of a blogger, who goes under the username miss_gunner on Instagram, sporting the silky two piece black pyjama set layered up with Primark’s floral printed maxi kimono on top, which has sent fans wild.
Primark re-posted a photograph of the blogger on their Instagram site, which read: “Sweet PJs and lots of treats, @miss_gunner KNOWS how to do Valentine’s right Kimono £14/€16, Cami £6/€8, Shorts £5/€6 #Primark #womenswear #pyjamas (sic).”
One social media user reacted: “I need the kimono it’s for dramatic purpose.”
The brand have included the garment in their new bridal range, with three short silk robes in champagne shade, pale pink and white.
Primark have also adapted the item for their daytime clothing range, as they have create three other mid-length printed items, as well as more maxi robes.
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The variety of kimonos vary in prices from £7 to £15 for the longer length.
Although the rose-printed maxi kimono has been worn as nightwear on the blogger, the item can double up as a loose layer to take the wearer from day to nighttime.
That is not all, as Primark have also designed a blouse in the kimono style, as well as a playsuit.
The red floral tie-front kimono top retails at £10, while the yellow floral printed playsuit is only £6.
It is safe to say Primark is on a roll, as the company have recently launched a lingerie line, which customers were obsessed with.
The brand have also set people racing to their stores to get their hands on the copy of Chanel’s Chance fragrance too.