With real life seemingly becoming more and more stressful, it’s no wonder a whole generation are increasingly obsessed with all things mythical and magical.
Holly Willoughby, for example, recently dressed up as a zombie unicorn to celebrate Halloween on This Morning.
And any nineties child who ever watched The Little Mermaid are still obsessed as ever with the aquatic creatures.
Hence why it’s unsurprising Primark have caught on to the mermaid phenomenon.
Recently, the bargain high street store shared a snap showing off one of it’s new interior lines.
Nothing less than a mermaid tail blanket was included in the product drop, and the cosy snap sent fans into hysteria.
Primark announced they’re opening their biggest flagship store in the UK next year based in Milton Keynes [Getty]
To date, the snap has had over 59,000 likes.
Under the Instagram snap, one fan wrote: “Oh I love this we’ve got a knitted one but this looks soo soft.”
A second added “now that’s a mermaid blanket”, while others described how the blanket was top of their Christmas list.
Another Primark follower wrote “I wanna be a mermaid,” alongside all the “need this” comments and tags from the shop’s 5 million followers.
Even making plans for the sequinned numbers, one person wrote: “We should buy these, plan a date and drink passionfruit mojitos together!!”
But not all Primark followers were completely happy with the snap captioned: “Cosy [tick] Sequinned [tick] Mermaid tail [tick] The winter blanket that ticks all the boxes for just £25/€28!”
One potential shopper chimed in: “Omg haha awesome! But £25 from Primark??”
While another agreed: “£25 for that??”
Primark regulars picked up a similar design this time last year for a cheaper fee, but the old design was sequin-free.
And this isn’t the first mermaid design Primark shoppers have obsessed with recently.
The stores Little Mermaid themed homeware was big hit with Disney lovers recently, too.