Meghan Markle has been causing sell outs since gaining global fame through her relationship with Prince Harry.
Whether she’s wearing a famous Canadian brand of traditional British label, her fashion followers are always quick recreate her latest look.
But the bride-to-be recently caused chaos for a tiny fashion house when she stepped out in a pair of their jeans.
The 36-year-old wore Hiut jeans while on royal duty in Wales, and the brand have been overwhelmed with demands since.
The former Suits actress wore a £175 pair of black skinny jeans as she and her fiancée visited Cardiff Castle.
And now the denim company, whose slogan is ‘Do one thing well’ have reportedly been bombarded with orders ever since.
Meghan Markle arrives to a walkabout at Cardiff Castle [Getty ]
Since Kate Middleton’s future sister-in-law styled the figure hugging jeans in January, the local company reported they’ve been making 150 pairs of them a week.
Orders have comes in from all over the world, not just the UK, the owners revealed.
Married couple David Hieatt, 53, and his wife, Clare Hieatt, 49, said: “The website went absolutely crazy. We have a backorder waiting list for three months.
“We are having two more people in and we’re moving to a new factory. The effect has been remarkable,” he told the Mail Online.
The couple opened the business in 2011 after both working in PR.
And the story is a familiar one as a similar thing happened after Kate and Prince William announced their engagement news.
Prince George and Princess Charlotte’s mum posed in a royal blue wrap dress from Issa, a brand next to no-one had heard of back then.
But within 24 hours, their small business was sent into complete overdrive.