New research out today reveals the act of cleaning improves confidence in sports.
A whopping four in five sportspeople have a more positive frame of mind when using newly cleaned sports equipment compared to dirty.
Ninety per cent of runners said they felt better running in clean shoes rather than dirty.
A unique study undertaken by Karcher marks the release of CLOSE UP, a series of short films by BAFTA-nominated director Gary Tarn, which looks at the psychology of three professional sportspeople.
Team GB BMX rider Shanaze Reade, British champion surfer Andrew Cotton, and professional hiker Paul Steele – and the cleaning rituals they use in their respective fields.
Sports psychology consultant Dr Josephine Perry, founder of Performance in Mind and a member of the British Psychological Society, who worked with Karcher on the study, said: “In many sports the margins between success and failure are so small that people are constantly looking for ways to give themselves an edge.
“An element that sports psychologists have found makes a big difference is feeling confident. A great way to improve your confidence is having the equipment you need, and it being in great condition.
“The process of cleaning, preparing and tuning up your equipment is an important ritual for both elite and amateur athletes and building it into their pre-competition routine will help them feel in control of their nerves and race day ready.
“As well as boosting the athlete’s own confidence, having great looking, freshly cleaned equipment sends a signal to the athlete’s competitors that they are taking the event seriously and have prepared really well for it, putting them on the front foot before they have even begun racing.”
British champion surfer Andrew Cotton said: “The aim of my surfing is always to catch the biggest wave possible, which is dependent on Mother Nature who you cannot control.
“So, the things that you can control – like having clean, well organised equipment – are vitally important because they can give you a mental boost so you feel fully prepared for those massive swells.”
Jack Sweeney from Karcher UK added: “Karcher has been experts in cleaning for over 80 years, but it is only really now that we are beginning to understand and prove the connection between cleaning and confidence. This study – and also the CLOSE UP films – demonstrate that an expert clean is a satisfying clean, which can boost confidence levels.
“With outdoor sports like cycling, running and surfing growing in popularity we have developed the Karcher OC3 portable cleaner, which has become an immediate best-seller as it taps into the psyche of people who know that clean equipment makes a difference.”