Sam and Billie Faiers: The Mummy Diaries is back for another series following the lives of Sam Faiers her partner Paul Knightley and their children Paul and Rosie Knightley.
It also puts Billie and fiancé Greg Shepherd in the spotlight with their three-year-old Nelly Shepherd – who is already stealing the show – and their son Arthur, as well as grandmothers Suzanne Wells and the controversial Gaynor, who caused a huge reaction in the first episode.
However, just one episode in and fans of the ITVBe show have been left confused over Sam and Paul’s new business venture.
Billie, 28, revealed Sam had taken a step back from the fashion brand they built together, Minnie’s Boutique, to embark on a new online clothing company with her partner Paul.
During the first episode Sam, 27, set to work photographing models for the brand – which is called All Bits London – but viewers of the show misheard her and – according to Google – internet users have been searching for Orbits London and Orbitz Clothing in a bid to find Sam’s new business.
So, why did Sam call her new fashion brand All Bits London?
Sam Faiers and Paul Knightley show off the interior of their new house on The Mummy Diaries [ITV]
All Bits London is the company Sam and Paul started and consists mainly of clothing but ranges from maternity wear to a party premium collection. It also consists of shoes and accessories, including scarves, bags and jewellery.
Revealing how this played into the clothing company’s name, Sam explained on the television show how it is literally a bit of everything, despite predominately being an online clothing company, hence All Bits London.
So, if you’re looking it’s All Bits, not Orbits, got it?