Georgia Toffolo, Rebekah Vardy and Jennie McAlpine are just a few of the I’m A Celebrity… Get Me Out Of Here! contestants who have sported the famous hat in camp.
The campmates’ famous outfits are made up of camouflage headbands, blue tops and vests with their name and number on the back, red trousers or shorts, as well as a red fleece gilet and a navy waterproof.
Contestants are also given sturdy walking boots and wear red socks to hide the blood caused by leeches.
But the most famous staple is the I’m A Celebrity… Get Me Out Of Here! hat, the classic Australian outback style has been worn by celebrities in the jungle for as long as ITV viewers can remember.
And now it looks like anyone can get their hands on the famous hat.
According to Hats by the Hundred – which is a well known hat store in Australia and has been around since 1984 – the famous hat actually comes from them.
The reason Celebs have to wear red socks so blood form insect bites don’t show up on camera – and scare ITV viewers [ITV]
It’s called the Akubra Snowy River Hat – Santone Fawn and features in the Australian movie The Man From Snowy River as well as the ITV show.
It has a pinked telescope crown and a brim with rolled sides with front and back turned down.
[Hat by the Hundred]
The hat also has a leather band with suede insert and is water resistant, perfect for the jungle’s unpredictable weather.
The hat is currently on sale for £78.45 and have rave reviews on the Hats by the Hundred website.
We wonder if the celebrities get to keep them?
I’m A Celebrity… Get Me Out Of Here! continues weekdays and Sundays on ITV at 9pm.