The Grammy Awards sees the biggest stars in the music industry gather together for the iconic show.
However, this year, celebrities such as Lady Gaga, Rita Ora and Kelly Clarkson are using their time on the red carpet to send an important message.
Women and men are wearing white roses to show their support for the Time’s Up campaign, formed to show support for sexual abuse victims in Hollywood.
At the Golden Globes, stars opted for Time’s Up badges, while women made a pact to dress in all black.
Why a white rose though? A new group called Voices In Entertainment sent a letter out to Grammy Award attendees, revealing the idea behind the rose, and encouraging everyone to take part.
The letter stated: “As we are inspired by the #TimesUp campaign, we are encouraging the artists that we work with and our colleagues attending the 60th annual Grammy Awards in New York City to wear a white rose to the ceremony on Sunday, January 28.
Rita Ora wows in a stunning black number as she sports a white rose in protest against sexual harassment [Getty]
“We choose the white rose because historically it stands for hope, peace, sympathy and resistance.”
Lady Gaga showed her support at the show by wearing a white rose pinned to her outfit with a Time’s Up badge.
Rita Ora on the other hand pinned hers to her black dress, while Kelly Clarkson showed her support by holding a rose as she posed for pictures.
Other celebrities showing support with the sentimental gesture were Sam Smith, Anna Kendrick and Nick Jonas.