Emma Willis in undeniably a fashion inspiration to so many of her fans.
The Big Brother and The Voice presenter always has followers questioning her outfits, and even when she’s off duty hanging out with husband Matt Willis, (who she’s officially banned from taking part in Strictly Come Dancing) she still looks amazing.
In fact, Emma, 41, has even teamed up with high street fashion house Next to launch her very first fashion line this month.
But as effortless as the TV personality looks, flawless style is a conscious effort for the mum of three.
Previously, the former model opened up about fashion rules she’s set for herself.
Emma said: “I won’t wear anything very short. I don’t do that thing.”
Emma Willis looks absolutely incredible in a series of modelling shots from 2011 – the presenter was 25-years-old when she posed up a storm in this sexy pink lingerie [©JOE ALVAREZ/ALPHA]
Speaking to the Daily Mail back in 2015, she said: “I’ll often get a lot of stick from guys on social media for what I wear because I’ll go for something ultra-modern like a Victoria Beckham-style A-line dress or a cape.”
But she reassured: “But I get great comments from girls. “
Emma went on: “My main thing is being comfortable and looking like myself. But to be honest, what I wear is pretty much the last thing I think about.”
As well as a fashion icon, fans of the present have also lusted over Emma’s beauty look, too.
Being bedazzled at her age, they’ve often asked what her secret is.
The mum-of-three’s makeup artist, Amanda Bowen, has let people in on how she helps emma achieve her flawless look.
To create Emma’s dewy skin, the celebrity makeup artist uses a combination of Burberry Fresh Glow Luminous Fluid Base in Nude Radiance, £34, colour as well as Burberry’s Fresh Glow Foundation, £35.
But that’s only after she’s prepped an primed her skin with pricey-but-effective Sunday Riley Flora Hydroactive Cellular Face Oil, £70.