Emma Willis announces collaboration with Next on clothing line as the Big Brother fashion icon teases cosy-yet-chic winter collection on Instagram

Posted on Sep 26 2017 - 5:07pm by admin
BOREHAMWOOD, ENGLAND - AUGUST 25: Emma Willis presents from the Celebrity Big Brother house at Elstree Studios on August 25, 2017 in Borehamwood, England. (Photo by Karwai Tang/WireImage)Emma Willis is undoubtedly a fashion icon  [Getty]

Emma Willis took to the social media site to reveal her major career news. 

The Big Brother presenter, who has been married to Busted’s Matt Willis since 2008, said: “So excited to have teamed up with @nextofficial to create an edit of my fave pieces from their winter collection.”

She continued: “Watch this space peeps.. launches online this Wednesday!”.

Emma, 41, posted alongside the announcement a tease of her upcoming collection. 

Emma Willis announced her collaboration with Next showing off these chic grey outfit Emma Willis announced her collaboration with Next showing off these chic grey outfit [Next]
BOREHAMWOOD, ENGLAND - AUGUST 25: Emma Willis presents from the Celebrity Big Brother house at Elstree Studios on August 25, 2017 in Borehamwood, England. (Photo by Karwai Tang/WireImage)Emma Willis always has Big Brother and The Voice fans lusting after her outfits  [Getty]

The mum of three, who started out her career as a model, posed in a chic grey knit and work-ready trousers, and finished her look with her famous big grin.

Naturally, the brunette beauty’s fans were overwhelmed by the news. One person wrote under the snap: “This collection could be a winner!”.

Others expressed how they “can’t wait” while one added: “Oh my I love this outfit. Sooo cosy.”

Emma Willis has teamed up with Next to launch her own winter line Emma Willis has teamed up with Next to launch her own winter line [Next]
Next shared a snap of Emma Willis wearing this jacket, and her fans adored the lookNext shared a snap of Emma Willis wearing this jacket, and her fans adored the look [Next]

A third summed how much Emma’s followers are already loving the collection. They said: “Please tell me this outfit will be available to buy.”

Over on Next’s Instagram page, they teased another of Emma’s looks from the collection. The Voice presenter posed in a long jacket which had  one fashion conscious commenter declaring: “I’ll have one of everything.”

On the collaboration, Next said: “We are really excited to announce we now have Emma Willis on board as a brand ambassador. 

“Being a TV personality and mother of three, she understands the importance of practical yet fashion-forward dressing, her own style is ‘comfortable with a modern femininity’ which makes her a perfect fit for our brand.”

Emma Willis causes chaos with her jewelleryEmma Willis has her followers questions her outfit week by week when she’s presenting Big Brother and The Voice [Emma Willis/Instagram]

They continued: “As an ambassador for Next, she will be picking her key edit each season from our current collection which will then be styled into outfits for her to model.”

And the model revealed her favourite looks from the line.

Emma said: “I love the over the knee elasticated boots, the slouchy men’s trousers, and the gold sequin skirt… love love love them. There’s something for everybody in the collection.”

Of course the collaboration shouldn’t come as a surprise to Emma’s fans, as they’ve long lusted over her looks. 

How amazing does Emma Willis look in this black suit?How amazing does Emma Willis look in this black suit? [Next]

Week by week, Big Brother fans begged to find out where her stunning range of outfits where from as she led the housemate evictions. 

But with the TV star often sporting designer numbers within the hundreds (or even thousands), we’re sure the more pocket-friendly Next collection will be more up everyone’s street. 

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