DJ Cuppy is one of the few female disc jockey’s on the Nigerian scene and the daughter of the oil and gas magnate, Femi Otedola says the music industry is still bedevilled by sexism.
Florence Ifeoluwa Otedola, who goes by the stage name, DJ Cuppy recently released her new single, Currency featuring singer L.A.X, as she continues to discover a new side to her talents outside the turn tables.
Cuppy is one name paving her path in a male dominated industry and in a recent visit to Pulse, the DJ speaks on her recent music, sexism in Nigeria as well as her dream collaboration.
On what inspired Currency
”I came to Nigeria, because I had recorded a song and I wanted to put it out, but there was a change of plan as the artist I collaborated with decided not to do the song anymore.
So I had to jump into the studio and record new music. So I got into the studio, just vibing and we basically came up with ‘Currency’ and L.A.X came up and smashed it in one hour and we shot the video a week after.
L.A.X is someone I wanted to work with for a long time, I wanted someone that will make it easy for me and based on his experience he has of the industry.
I don’t think I have the best voice in the world, but I am having fun and I think I make good music,” she says on her singing.
On leaving Nigeria to unlock her potential
In a recent interview with CNN, DJ Cuppy says she had to leave Nigeria to realize her power and she clarifies her statement;
”What I meant was when I first started deejaying at 16, nine years ago, it was not what it is now, we didn’t have social media,” she says.
”Women were really discouraged to do things like DJing, to be in nightclubs, to be in the music industry.
So what I meant by that was me living in London, me living in New York, allowed me to basically value myself as a woman, because I have to say I love being Nigerian, but unfortunately there is still a lot of sexism where women are seen as second class to men.
In every field, in the workplace, women are paid less than men, in every environment, we are just told we are not as good, so travelling and seeing my DJ Skills and artistry be valued are amazing.
But Nigeria is changing and now people aren’t shocked I am a DJ anymore… I am being told now that I am inspiring other young girls and that is amazing,” she continues.
Handling negative comments on social media
Cuppy is one who has been at the receiving end of various vile remarks on social media. Recently, she became the subject of a steaming conversation following her views on feminism and Cuppy says it does not bother her.
”I am quite good at handling criticisms, I have done it all my life, I come from quite a public family and from a very young age, before I was even DJ Cuppy, a lot of people were always looking into what I did, have kept a close eye on me, so I am well trained to basically keep myself protected, so I do not care what people think.
I feel like a lot of people that criticise people literally have nothing going for them because if you did, you wouldn’t have time, it doesn’t mean I don’t listen to what people say…
I feel like it is really important to not get distracted by the background noise, stay focused,” she says.
DJ Cuppy mentions American rapper, Nicki Minaj as the one person she will like to collaborate with, ”It is Nicki Minaj, I am a Barbie.
She inspires me, she is such a rebel, I can see a bit of myself in her, always pushing the envelope, taking risks and I love her and will work towards it’,” she concludes.