ASOS have sparked outrage as customers have spotted one peculiar necklace.
When one parent logged on a saw a belt being sold as a choker on the site, she took to a Mumsnet forum to express her outrage.
User RecalibratedMilkshake took to the site to share a picture of the unusual accessory.
They wrote: “I do not get offended easily, at all.”
And continued: “I thought this was hideous, but together with the pose and brand name, isn’t it vile and insensitive?
“I’ve tweeted ASOS with no response….. am I over reacting?”
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But the user was quick to discover they are not alone in their outrage.
One commenter added: “No! If it was in a specialist fetish catalogue maybe but ASOS!!!
Another added: “Genuinely shocked that anyone thought that was okay!
“Completely agree with you OP. My teens shop there and it’s not an image I would want them to see,” sided another.”
Seeing where the fashion retailers were coming from, one added: “Total fail at an edgy look and I don’t think ASOS is the place for it.”
But a another caught on a little late, writing: “Just spotted it’s called Hanger – ouch! I take it back.”
But others weren’t so upset. One added to the debated: “Personally I’m not offended but I appreciate why others are.”
While another outraged: “Ffs…Some people are offended by anything!” OK! Online has contacted ASOS for comment.
Recently ASOS, who go to astonishing lengths to get orders to their customers within 24 hours, puzzled customers with another one of their items.
The Ragged Priest’s denim jeans had everyone questioning their age. Taking to Twitter, one person wrote: “What a time to be alive and too old quite frankly for these Ragged Priest Chaps.”
While another said: “Wtf ASOS? Recommended for me this morning! Call me old fashioned but I like my jeans to have an arse in them!!” What has particularly baffled shoppers is the £75 price tag for the half-there trousers. So much attention the crotchless jeans have received, they are no longer available on the site.
If you have been affected by this story, you can call the Samaritans on 116 123 or visit www.samaritans.org.