The head of media and communication, Anambra State governor, Willie Obiano’s reelection campaign, Tony Odili, has narrated how the media team helped Obiano to set a record of winning an election in all the local government areas in the state.
According to him, the template was simple; consisting mainly of inspiring the people with the spirit of Anambra through the state’s anthem and showing the people the state has achieved over the years.
Odili, who said Obiano’s re-election campaign began since 2014, told Sun Newspaper: “In 2014, we came up with a different concept which includes branding of the state, the development of colour and composing of state anthem. It was in doing all these that we were inspired to show the people the state has achieved over the years.
“We had to look for the spirit of Anambra; the adventurous nature of a typical Anambra man. It was what inspired the anthem and other things developed.
“Branding the state helped the people; they could easily identify with it. It is something they can be proud of. It is what translated to the politics, governance and result of the last election. Branding helped in the campaign, the winning of the election was not a one-day job or one single formula, it is a combination of activities that have taken place. We made Obiano to have a communication goal and all his communication team followed the plan.
“The template was simple; everything should be on the spirit of Anambra and Obiano went with the plan he made himself, the brand Ambassador of Anambra; the face of the state. People think election is about splashing money.
“The campaign started long before the election. It was a combination of development agenda of the government and the reality. It was dissected into the emotional and the rational. Looking at the rational, we said this is a government that has done so much.
“At a point, we had so many materials of the things he had done. And there were also other things to be done. On this ground, we formed a sentence that covered all these and it resulted into ‘better today…greater tomorrow’. It was easy to sell to the people because they could see what we were saying. It was easier for them to understand. It was a campaign that was based on truth and rationality.
“We then told the commissioners not to campaign but to be telling and showing the people what they have been doing. While they are doing all these, we were running the engine down.
“We came up with the ‘Nke a bu Nke anyi’ which means ‘this is ours’. Anambra people have incorporated APGA as their own; we needed to remind the people the ownership of APGA, it does not belong to a singular person but to the people themselves; it is not Obiano or Victor Umeh, it is for the people. It was in developing of that line that the people connected to it; the women, bricklayers and others connected to it.”