As Kem Cetinay took to the rink with his skating partner, the camera panned to the audience showing Scarlett Moffatt and Chris Hughes supporting their pal.
Dancing On Ice viewers then rushed to Twitter, quizzing whether Kem and Scarlett are dating.
And when one fan wrote: “Definitely something going on between Kem and Scarlett Moffatt,” Love Island star Amber shared the tweet, replying: “You said it”, alongside an emoji sticking its tongue out.
Kem’s ex then added: “I know right, I’m not saying it’s wrong or bad, good luck him, nice to see she’s in the audience.”
The Welsh beauty has insisted she is happy for Kem, telling OK! Online: “No one’s raging. Everyone deserves to be happy.”
OK! Online has contacted representatives for Kem and Scarlett to provide a comment.
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Before the show began, Scarlett shared an Instagram Story revealing she had made banners for Kem.
The pair initially sparked romance rumours when Scarlett shared a photo of Kem posing with her new book.
The Gogglebox star captioned the picture: “Everywhere he goes- we’re up to 4 copies of me book now in the Kem library @kemcetinay just wait till you see the dancing on ice banner I’ve made ya #christmas.”
Their fans picked up on the obvious flirtation, and couldn’t resist teasing the TV stars.
One commentator simply wrote alongside a heart amoji: “You two hahaha”
While another said, “You two need to get it on” and “Yassss you two are a lot more suited.”