As a celeb, you acquire relevance from offline and online activities, even for a nasty reason. when you’ve no longer heard of Dammy Krane before now, you’ll assume he just won a Grammy, since the keyword ‘Dammy Krane’ is popping on social media and making rounds on blogs.
it appears he didn’t win any Grammy however acquired nabbed in america for Auto theft and different associated crimes. imagine what you will say while you see him on television? no longer withstanding lets highlight some reasons on how it affects his tune profession.
The Media: like electricity, it spreads quicker around its channels. simply because the information is making rounds, its additionally affecting his occupation, it will suggested as a reminder, every time you try a search about him or read a piece you will without a doubt read about his ‘Theft’ reference. Dammy Krane has misplaced it with the media and it’ll be troublesome to rewrite the story.
The track industry: He had a recognition in the song industry and also enjoyed the networks among other creative acts like himself and because it stands now, it takes the grace of God to leverage on a Dammy Krane.
Fan base: a star must be a task version not the wrong way round, its very laborious to maintain a huge fan base when it has to do with ‘Theft’ scandals.
Endorsements: No revolutionary brand will affiliate with a star tagged with crime, ask the businesses.
character: The theft situation has brought about him and his household embarrassment and with a purpose to also impact his self worth and his relationships.
track trade: every proper considering musician should all the time take into consideration the industry side of his music and would steer clear of any type of crime. lets see what happens with his label or any future management deals.
Blogosphere: Judging from my career as a social media strategist, and what I be mindful about ‘search engine marketing’ each ‘breaking news’ is influenced by using a public determine, and all the time have great impression as a result of the negativity behind the story, this case isn’t totally different from Dammy Krane, it appears the optimised keyword ‘theft’ made Google push all his positive stories downwards and you’re going to simplest see his scandals on the first page.
supply: categorical Nigeria